The TM Difference
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For the Love of Nails
At TM By Tamara, our story was born from a passion for beauty, fashion, and integrity. Founded by Tamara Morton, a driven solopreneur with a strong background in business, design, and sales, the brand was born from a desire to elevate the standards of everyday beauty — without compromise.
What started as a vision for refined, stylish self-care has blossomed into a luxury cosmetic label grounded in sophistication, performance, and purpose. Our mission? To offer beautiful, fashion-forward nail products that align with your values and your lifestyle.
“Every person deserves to wear quality, feel stunning, and be successful.”
This belief is the heartbeat of our brand — and it’s what inspired us to rethink nail polish from the ground up.
"It's how our customers feel when they wear our brand that is important to us"
Tamara Morton
🌿 Why We’re Different: The 21-Free Formula
During development, we uncovered what many beauty lovers don’t know: traditional nail polish often contains harmful toxins — from formaldehyde to parabens and phthalates.
So we spent years researching a cleaner, safer alternative. The result?
✨ A 21-Free, breathable nail polish formula made with 75% naturally derived ingredients such as from sugarcane, cassava, cotton, and corn.
✨ A silky-smooth, natural formula that’s kinder to your nails.
✨ A product that is vegan, cruelty-free, and eco-conscious — without sacrificing performance or elegance.
🎨 A Curated Colour Experience
Nail colour isn’t just beauty — it’s an expression of mood, style, and self. That’s why our range is carefully designed in collaboration with Professional Colour & Image Consultants.
From soft neutrals to bold, head-turning shades, our collection suits all skin tones and fashion preferences. Whether you're dressing for the boardroom, brunch, or black tie, there’s a TM shade to match.
Our colours are:
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Fashion-forward yet timeless
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Inspired by seasonal trends and everyday elegance
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Designed to make every hand feel confident and seen
Proudly Australian Made & Owned
Every bottle of TM By Tamara polish is proudly Australian made and owned. We craft in small batches to ensure attention to detail, premium quality, and responsible sourcing.
This isn’t just nail polish — it’s an indulgence made better.
When you choose TM By Tamara, you’re choosing more than a product. You’re choosing:
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A commitment to clean beauty
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A celebration of individual style
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A brand that believes quality and conscience go hand in hand
💖 Love the Difference
Ready to improve your nail care routine — naturally?
Explore our collection of plant-based polishes and experience The TM Difference for yourself.
This is your Indulgence Made Better - and your Glamour without the Guilt x