About TM

For the Love of Nails

TM By Tamara was founded by Tamara Morton, a passionate solopreneur with a love for fashion and style, and a deep commitment to quality. With a strong background in business, design, and sales—both B2B and direct-to-consumer, Tamara set out to create a brand that blends elegance with innovation.

What began as a vision to offer refined fashion and beauty products, has evolved into a luxury cosmetic label known for its sophistication, performance, and unwavering dedication to quality. At TM By Tamara, we believe beauty should never be compromised and neither should your standards.

Tamara’s mission is simple:
“Every person deserves to wear quality, feel stunning, and be successful.”

That philosophy inspired us to create a nail polish line with a difference. During our early development, we discovered that many traditional polishes surprisingly contain toxic ingredients. Determined to offer better quality, we began researching and formulating a cleaner, safer alternative.

After years of careful research and development, we launched a 21-free, breathable nail polish made with 75% naturally derived ingredients from sources like sugarcane, cassava, cotton, and corn. Our formula is silky smooth, long-lasting, and eco-friendly. Designed to elevate your beauty routine while being gentler on your nails.

We take pride in our curated colour range, developed in collaboration with a Qualified Colour Consultant to suit all skin tones, styles, and seasonal fashions. From cool to warm and neutral tones, every shade is selected to reflect current trends, timeless classics, and manicurist favourites!

Our promise? A nail polish that’s fashionable and forward-thinking. Crafted with care, luxury, and with a touch of conscience.

Proudly Australian Made and Owned. This is your indulgence, made better.